Growth & communications Introduction


The growth and communications guidelines contain best practices and components to help users quickly and intuitively understand what they can do with your app, including onboarding, feature discovery, and gesture education.

The following guidelines aim to:

  • Help users derive more value from your app by introducing them to features and functionality at contextually relevant moments
  • Improve app engagement and retention metrics

To ensure a user experience that respects user attention, these recommendations address targeting, timing, volume, and frequency.

First seven days

Onboarding: Self-Select model
User education: Basic guidance on how to use the app

Next 30 days and beyond

Feature discovery: Tips for features and functionality the user hasn’t tried